No matter how many times you have launched a website, some bug or design flaw can still slip through.Sometimes it takes a couple days, a week or even a month to notice it.

Well, it’s not just about the broken code. No one likes to hear that something isn’t working right, especially since we need fix it on every single page.

With all the websites running with UX/UI issues, the fix can be pretty simple, and straightforward.

It’s easy to keep in mind of the things you need to do when you have a website, but where do you keep track of what works and what doesn’t?

To solve this problem, I got together a small list of seven features all websites need.

Cover image

The first one is important, but no matter how often you need it, this one remains a little bit of a hard one to implement.

Why? Probably because it needs some designer skills and not many people have that.

There are a few things you can do to solve this problem.

First of all, get a cover photo. Now if you know where you’re going to post that cover photo, you could try going for something that looks like something a customer would want to see.

A great starting point would be to think of a visual catch-all for all the “visitors” on your site, or more casual items you can include.

Of course, all those designers out there are capable of creating a fantastic design for the specific situations you will find yourself in, but the point is, if you are going to let something be your cover photo, you have to make it as good as possible.

An additional tip would be to make sure your name appears prominently in the shot, and to make sure it’s the kind of photo that looks great on both desktop and mobile browsers.


At the end of the day, it all boils down to what the community wants to see.

Many web designers find it harder than others to get feedback on their cover photos.

While you may have the best version of the image right in front of you, it’s usually the kind of cover photo that people aren’t going to see on their sites.

In this case, it’s really up to you to ensure that your cover photo image is the right one.

One great way to do this is to tag your cover photo with keywords related to your business and product, like the domains of the brand, or the kind of content that you create.

This will show your cover photo on search engines and get the people clicking on your ad, much in the same way as Facebook’s newsfeed ads.


Images don’t have to be pictures. They can be infographics, words, videos or even photos, even if it’s just a meme of a cat riding a scooter.

Maybe you want to show a promo video or two, or the story behind the products you make. Regardless of how you want to use your cover photo, it must have a specific style and emotion to it.

If the cover photo doesn’t have a point to it, it’s like a billboard for your ad.

You could create an infographic with a story from the point of view of your product, but you won’t get the same level of response, or engagement, if your viewers aren’t invested in the topic of the article or video.


When the headline of a post contains the words “feature”, it’s a very good sign that your users may want to take a look at what you have to say.

Being featured on a product listing is good, but you should also be able to count on the numbers to increase if you add more features. If the headline includes more words, with specific design elements like numbers, arrows or other curved geometry, you could go a long way toward building engagement on social.

Launching a product is an event. An event that needs to be properly planned and marketed.

Having good copywriting skills is very important if you want your site to take off and gain traction. To illustrate the power of articles and how you can leverage their content to create an effective article marketing strategy, I’ve written six product launch articles (not yet published).

While the headline of this post is pretty straightforward, the article tells a compelling story about an extremely important concept that could change how we think about websites.